Target uses the two-way symmetric model. This approach by James Grunig and Todd Hunt will
most likely create a win-win outcome. This approach means the PR practitioner for the company
in this case Target, will conduct research to determine the views of a particular constituency and
then uses the information to help achieve the objectives of both the client organization and the
constituency.
This approach helps to address ethical questions by looking at the interests of both the client
organization and its clientele. Target uses this approach to please their guests and meet their own
needs as well.
Doorley, J. & Garcia, H. F. (2007). Reputation Management. In Media Relations (p. 67-101).
New York, NY: Taylor & Francis Group.
photo credit: http://tinyurl.com/6mx4u9
