An Interview with PR Professional Michael Jung November 3, 2009
Michael Jung is a recent graduate from Georgia Southern University and has a BS in Public Relations and Image Management with a Minor in Marketing.
Michael currently works for The Hastings Group, which is a large Public Affairs firm out of Arlington, VA. Michael has also worked in the Corporate and Social Marketing Department of Ketchum Public Relations in Washington DC.
You can find Michael Jung here at his public LinkedIn profile:
Q: What is a typical week like?
A: Well, currently my week consists of working Sunday through Thursday nights. I do Media Monitoring for the Cap and Trade bill that is being pushed through Congress by President Obama. I compile reports in an effort to help Natural Resources Defense Council decide on campaign strategies to help counteract the negative press surrounding the Cap and Trade energy bill.
Q: How important is writing in your career?
A: Very important. Writing is a pivotal part of any Public Relations career. It is one thing to be an effective communicator verbally, but one must also ensure that they can effectively get a message across in a written manner as well. You will quickly learn that the majority out reach that you will do in any PR field will be through written campaigns and or materials; not face-to- face.
Q: What three tips would you offer someone just starting out in PR?
A: First and foremost pay attention to AP formatting. Also understand the importance and basics behind proper business and email etiquette. Lastly, learn and understand graphics and design software such as InDesign and Photo Shop.
Q: What do you do to keep current in the PR industry?
A: I subscribe to PR Weekly, stay current with trend on PRSA website and also make sure to network and communicate with other PR professionals.
Q:What do you wish you would have known before starting your career in PR?
A: The amount of dues that you have to pay before you become the PR superstar that you will one day become. You have to start at the bottom and earn your way to start. This sounds basic, but you don’t get to do the fun campaign creativity aspects at the beginning, you have to earn the right to be able to share your ideas with the world.
Q: Did your education prepare you for working in PR? How
A: Yes, as a GSU graduate I feel as though my education definitely helped to prepare me for a career in PR. The education and guidance I received from the professors at GSU, especially in the design and writing aspects of PR have helped me beyond the expectations of many people that I have worked with since I graduated.
Q: What has surprised you the most about working in PR?
A: How important and intense media outreach is in any campaign. Also the importance of learning the ins and outs of press releases.
Q: How does technology affect your daily work?
A: My current job is based around technology. The programs I use to collect the media sources makes my life exponentially easier than having to sort through media outlets from all around the U.S.
Q: When your company is hiring for an entry-level PR position, what makes a candidate stand out?
A: Experience, Experience, Experience! Beyond that, association with professional organizations such as PRSSA and PRSA.
Q: Are you involved in any professional organizations?
A: PRSA and LinkedIn.
My Social Media Policy December 1, 2008
MY SOCIAL MEDIA POLICY
1. Connecting: Hello, my name is Julie Smith, I am a senior public relations major at GSU.
[ I would like an introduction from my follows, and I would appreciate it if they gave themselves a brief introduction as well.]
2. Follow, add, friend: Be my friend!
[My policy on friending people and following people are: I will accept anyone as a friend and allow anyone to follow me, but in order for me to follow someone I read their ‘feed’ for a day or two, check out their bio and view a few of their friends, and it helps if we have common interests or friends.]
3. Privacy, boundaries and safety: Safety First
[I consider myself moderately safe. I don’t reveal more information than my name, major, area of study or interest, and possibly where I am from and where I attend school. I don’t ask my networks or friends to monitor themselves when it comes to me, because I only befriend people who have the common sense to only reveal appropriate information.]
4. Signal to noise: Open to all
[I don’t have any particularly strong feelings towards any specific type of social media. I am open to try new things. I am involved with Twitter, PRopenmic, WordPress, and I once was a member of Facebook. Nothing annoys me more than people who post annoying things on Twitter constantly, which just causes me to quit following them.]
5. Personal data and sharing: Just friends
[I am currently looking to just befriend people and network as far as Twitter goes. I am not particularly looking for a deeper connection with anyone. PRopenmic is also a networking tool, and when I establish a more in-depth resume I will more than likely join Linkedin.]
6. My networking needs and uses: Non applicable
[I am not currently involved with Facebook, Linkedin, or Myspace at this time. I don’t feel the need to be apart of any of these right now and Facebook and Myspace are entirely too time consuming. The important friends in my life are contacted regularly outside of Facebook and Myspace. As for Linkedin, as I said before I will join later when I have a better resume and am more serious about career options. The way I utilize Twitter is to find information, keep my status current, and as a networking tool.]
To support their mission Target is guided by their commitment to great value, the community,
diversity, and the environment.
To begin with, Target gives $2 million every week to schools. Target plays an active role in
supporting education, especially early childhood reading.
Target sponsors programs, exhibits, and performances that support artistic and cultural
experiences. To enhance the communities Target serves, they are committed to preventing
family violence, disaster preparedness, and relief services.
To support these claims of theirs: Target has donated over $200 million through their Take
Charge of Education Program. Target also provides books for doctors and nurses to provide
their patients through their Reach out and Read program.
Every Thursday and Friday at the Art Institute in Chicago, there are free lectures and
workshops from 5-9p.m. compliments of Target. In 2005 Target received the Corporate
Citizenship in the Arts Award from Americans for the Arts.
Target House provides free, full-equipped two- bedroom apartments for patients receiving
treatment at St. Jude Children’s Hospital for 90 days or more.
Target has also teamed up with the National Association of Town Watch/National Night Out.
This helps promote safer neighborhoods. The other companies or organizations that Target
has teamed up with are: National Domestic Violence Hotline, Prevent Child Abuse America,
American Red Cross and the Salvation Army.
Target.com, (n.d.). Retrieved Nov. 30, 2008, from http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-031765
photo credit: http://tinyurl.com/5rfmt5
Target hasn’t really faced too many crises, and if they had they have covered them up well.
by Bruce F. Sexton Jr. and the National Federation of the Blind. The
suit alleged that Target’s website was not accessible to people with disabilities using screen
access technology. Screen access technology converts documents and web pages into
synthesized speech or Braille. Target had not taken the necessary steps to make their website
compatible with these codes.
Target has agreed to a $6 million settlement with the NFB. As a part of the settlement
Target will establish a $6 million fund from which plaintiffs can make claims. Also
Target agreed to update their website to accommodate sight impaired online-consumers,
and to let the NFB regularly check those changes that have been made. Marc Maurer, the
President of the NFB said in a statement “We are pleased that Target has already taken
action to make certain the website is accessible for everyone.” Steve Eastman, President of
Target.com said “we have made significant enhancements to provide a pleasurable shopping
experience for everyone.”
Overall Target handled the crisis exactly as they should have; they took it with a grain of salt
and immediately took action to improved the problem, they apologized and moved on.
Disibility Rights Advocates, (2006, Feb. 06). Message posted to http://www.dralegal.org/cases/private_business/nfb_v_target.php
Havenstein, H. (2008, Aug. 28). Target agrees to $6M settlement of accessibility lawsuit. Computer World, Retrieved Nov. 30, 2008, from http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9113750
photo credit: http://tinyurl.com/656xou
Considering I have already worked for Target and loved it, the research I have done on the
company has just expanded my knowledge and admiration for them. I worked for Target when
I was in high school as a sales floor associate, cashier, and operator. The more research I did on
the company the more I found that they are dedicated to giving; whether it be to their guests or
the community they serve.
One thing that disappointed me was the fact they don’t have any careers opportunities directly
related to PR. There are careers somewhat related to PR though in marketing, advertising, and
human resources. I love the fact that Target has diversity among their employees and that 57%
of professional positions were held by women in 2007.
photo credit: http://tinyurl.com/6kaujz
Depending on your area of interest, Target has a variety of career opportunities, although I
couldn’t specifically find any PR related careers I did find these:
For experienced professionals available jobs:
o Director Assistant
o Creative Manager
o Marketing Planning Manager
o Specialist Interactive Developer
o Senior Packaging Engineer
o Senior Manager Strategy
o Team Assistant
For College Students/Graduates available jobs:
o MBA Consultant
o Strategy Lead
Target.com, (n.d.). Message posted to
photo credit: http://tinyurl.com/5qzred