Julie Smith’s Blog

PR class related blog

10 Tips to Create a Portfolio March 24, 2008

Filed under: Tips — Julie Smith @ 2:25 pm

After researching a little bit to find out helpful ideas for creating a portfolio, I came upon the  tips of Apryl Duncan in Your Guide to Advertising, she mentions her ten tips to create a portfolio:

1.  Buy a portfolio case ( be sure it is professional, and not too ‘loud’)

2. Purchase extra portfolio pages ( your portfolio will come with starter pages, but it’s a good idea to have extras on hand, because you never know when you may need them)

3. Add your resume ( your resume should be the first page of your portfolio, although you will be sending it to many employers, you still want a copy as your first page)

4. Decide on your best writing samples ( even though you may not have many pieces, pick out your best work, even if it is just text on paper. That is how some professionals best work starts out.)

5. Create divider sections ( a helpful creative hint is to make your divider pages like collages for example take cut outs from magazines and make a collage for your ‘Print’ page divider.)

6. Dress up those text ads ( text ads are not as visually appealing as other ads but, you should still include them)

7. Arrange ads for easy access( dont glue or paste any of your work to the portfolio page, instead make it accessible to anyone who many want to take it out and look at it.)

8. Change your portfolio ( never be afraid to update or change your portfolio, especially if you want to show off things that will appeal to a certain employer, you can always change it back)

9. Take extra resumes ( this is just common sense, you should always have extras on hand)

10. Never leave your portfolio ( don’t ever leave your portfolio at an employers office for them to look at later, instead offer to come back at another time. Once your portfolio is out of your hands there is no telling what may happen)

For more helpful hints and ideas visit http://advertising.about.com/od/careersource/ss/perfectptf_10.htm

or http://www.startribune.com/jobs/career/11436366.html


Random PR Tips!

Filed under: Public Relations,Tips — Julie Smith @ 1:01 pm

How Not to be the annoying PR “Flack” that other professionals despise:

 Here are just a few simple tips on how to avoid doing tedious things that annoy others in the workplace. After surfing around PR websites I found some funny, yet helpful tips.

   1.) Don’t follow up e-mail pitches, if you do then journalists will then mark your e-mail address as spam for the next time.

  2.) Do not make “contact” with everyone.

  3.) Don’t send irrelevant press releases, make sure they have a concrete purpose!

For more tips on things to avoid in PR visit: http://valleywag.com/tech/flacks/dont-be-a-flack-tips-for-pr-workers-from-the-journalists-who-hate-them-200494.php  or visit this PR blog http://prosintraining.blogspot.com/2007/11/linky-love-by-any-other-name-would.html