Julie Smith’s Blog

PR class related blog

Based on Grunig & Hunt’s models of PR, which model is Target using? How? December 1, 2008

Filed under: Public Relations,Target — Julie Smith @ 1:09 am
Tags: , , ,

Target uses the two-way symmetric model. This approach by James Grunig and Todd Hunt will

most likely create a win-win outcome. This approach means the PR practitioner for the company

in this case Target, will conduct research to determine the views of a particular constituency and

then uses the information to help achieve the objectives of both the client organization and the



This approach helps to address ethical questions by looking at the interests of both the client

organization and its clientele. Target uses this approach to please their guests and meet their own

needs as well.


Doorley, J. & Garcia, H. F. (2007). Reputation Management. In Media Relations (p. 67-101).

           New York, NY: Taylor & Francis Group.


photo credit: http://tinyurl.com/6mx4u9


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