Julie Smith’s Blog

PR class related blog

Target’s awards & honors, and how they use them to promote the company December 1, 2008

Filed under: Public Relations,Target — Julie Smith @ 2:15 am
Tags: , , ,


1946- the Dayton Company’s bylaws establish the practice of giving 5% of pretax profits to the community. It is only the second American company to establish that.

1970- Target Recognizes the very first Earth Day and supports volunteers who plant trees and clean parks.

1983– President Reagan awards the Dayton Hudson Foundation with the President’s Committee on the Arts & Humanities Medal of Honor.

1989– Target Sponsors Will Steger and The Trans-Antarctica Expedition to call attention to environmental issues.

1997– The Target Good Neighbor Volunteers Program, now called Target Volunteers receives the President’s Service Award from President Clinton. This is the highest national honor given for corporate volunteer efforts.

2001– Target launches a partnership with America’s Second Harvest- The Nation’s Food Bank, which donates overstock grocery items.

2003– Forbes names Target “One of the most philanthropic companies.”

2004Salute to Greatness Award given by The King Center in Atlanta, Ga.

2005– Target donates more than 3.3 million pounds of food equaling 2.6 million meals to those in need.

2005– Target begins giving $2 million each week to the communities it serves.

2005– Named one of the Top 30 companies for executive women by the National Association for Female Executives (NAFE).

2005– Keep America Beautiful Awards Target with 1st place National Award for Waste Reduction.

2005– Forbes ranks Target ‘Most Charitable Company.

2005– Barron’s Magazine ranks Target 6th “Most Respected Company.”

2006– DiversityBusiness.com ranks Target in the Top 50 corporations for supplier diversity.

2007– 25 year commitment recognition

2007-Ethisphere Council ranks Target “One of the World’s Most Ethical Companies.”

2007– Universum Communications ranks Target in the Top 10 “Ideal Employers.”

2008– Fortune ranks Target 11th for “America’s Most Admired Companies.”

2008Business Week ranks Target “One of the World’s Most Innovative Companies.”


Target continues to gain many awards and achievements because they put community first. Target is dedicated to giving back to schools by using success due to their REDcard. Target also is known for valuing their employees through diversity.


Target Corporation, (2008, June 24). Message posted to



photo credit: http://tinyurl.com/6obxtn


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