Julie Smith’s Blog

PR class related blog

An Interview with PR Professional Michael Jung November 3, 2009

Filed under: Public Relations — Julie Smith @ 5:52 pm
Mike Jung picture

Michael Jung





Michael Jung is a recent graduate from Georgia Southern University and has a BS in Public Relations and Image Management with a Minor in Marketing.

Michael currently works for The Hastings Group, which is a large Public Affairs firm out of Arlington, VA. Michael has also worked in the Corporate and Social Marketing Department of Ketchum Public Relations in Washington DC.

You can find Michael Jung here at his public LinkedIn profile:

LinkedIn: http://www.linkedin.com/pub/michael-jung/12/517/149


Q: What is a typical week like?

A: Well, currently my week consists of working Sunday through Thursday nights. I do Media Monitoring for the Cap and Trade bill that is being pushed through Congress by President Obama. I compile reports in an effort to help Natural Resources Defense Council decide on campaign strategies to help counteract the negative press surrounding the Cap and Trade energy bill.

Q: How important is writing in your career?

A: Very important. Writing is a pivotal part of any Public Relations career. It is one thing to be an effective communicator verbally, but one must also ensure that they can effectively get a message across in a written manner as well. You will quickly learn that the majority  out reach that you will do in any PR field will be through written campaigns and or materials; not face-to- face.

Q: What three tips would you offer someone just starting out in PR?

A: First and foremost pay attention to AP formatting. Also understand the importance and basics behind proper business and email etiquette. Lastly, learn and understand graphics and design software such as InDesign and Photo Shop.

Q: What do you do to keep current in the PR industry?

A: I subscribe to PR Weekly, stay current with trend on PRSA website and also make sure to network and communicate with other PR professionals.

Q:What do you wish you would have known before starting your career in PR?

A: The amount of dues that you have to pay before you become the PR superstar that you will one day become. You have to start at the bottom and earn your way to start. This sounds basic, but you don’t get to do the fun campaign creativity aspects at the beginning, you have to earn the right to be able to share your ideas with the world.

Q: Did your education prepare you for working in PR? How

A: Yes, as a GSU graduate I feel as though my education definitely helped to prepare me for a career in PR. The education and guidance I received from the professors at GSU, especially in the design and writing aspects of PR have helped me beyond the expectations of many people that I have worked with since I graduated.

Q: What has surprised you the most about working in PR?

A: How important and intense media outreach is in any campaign. Also the importance of learning the ins and outs of press releases.

Q: How does technology affect your daily work?

A: My current job is based around technology. The programs I use to collect the media sources makes my life exponentially easier than having to sort through media outlets from all around the U.S.

Q: When your company is hiring for an entry-level PR position, what makes a candidate stand out?

A: Experience, Experience, Experience! Beyond that, association with professional organizations such as PRSSA and PRSA.

Q: Are you involved in any professional organizations?

A: PRSA and LinkedIn.