Julie Smith’s Blog

PR class related blog

How Target is involved in its’ communities December 1, 2008

Filed under: Public Relations,Target — Julie Smith @ 3:22 am
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Hands On Red Balloon by JeromesPOV.

To support their mission Target is guided by their commitment to great value, the community,

diversity, and the environment.

 

To begin with, Target gives $2 million every week to schools. Target plays an active role in

supporting education, especially early childhood reading.

 

Target sponsors programs, exhibits, and performances that support artistic and cultural

experiences. To enhance the communities Target serves, they are committed to preventing

family violence, disaster preparedness, and relief services.

 

To support these claims of theirs: Target has donated over $200 million through their Take

Charge of Education Program. Target also provides books for doctors and nurses to provide

their patients through their Reach out and Read program.

 

Every Thursday and Friday at the Art Institute in Chicago, there are free lectures and

workshops from 5-9p.m. compliments of Target. In 2005 Target received the Corporate

Citizenship in the Arts Award from Americans for the Arts.

 

Target House provides free, full-equipped two- bedroom apartments for patients receiving

treatment at St. Jude Children’s Hospital for 90 days or more.

 

Target has also teamed up with the National Association of Town Watch/National Night Out.

This helps promote safer neighborhoods. The other companies or organizations that Target

has teamed up with are: National Domestic Violence Hotline, Prevent Child Abuse America,

American Red Cross and the Salvation Army.

Target.com, (n.d.). Retrieved Nov. 30, 2008, from http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-031765

 

 

photo credit: http://tinyurl.com/5rfmt5

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How Target Embraces Groundswell November 20, 2008

Filed under: Public Relations — Julie Smith @ 8:29 pm
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Target proudly embraces the groundswell whether they realize it or not. “Target’s mission is to make their store the preferred shopping destination for their guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistenly fulfilling the Expect More. Pay Less.® brand promise.”

 Target first tapped into the groundswell in  1999 when they created Target.com.  Through their website they can respond to customer reviews and make appropriate adjustments. By doing this,  Target is embracing the listening portion of the groundswell.

A strong presence within the community is an important aspect of Target’s goal. 3.3 million pounds of food has been donated by Target to support the Nation’s Food Bank. Target is also involved in a program called Safe City which is community based. This Program unites local businesses, residents, city officials, and law enforcement to help minimize crime and create a safe environment. These involvements spread a positive message about the company. Target on average gives $2 million to the communities it serves. The groundswell views this type of community involvement as invigorating. In mature communities such as these, people solve each others’ problems.

Talking with the groundswell is key. Target  is ‘talking’ a lot. They have blogs, forums, and a website full of talk. Looking at comments on Twitter pertaining to Target, the majority of people who wrote about Target had nothing but positive things to say.

Target has embraced the groundswell to say the least, but I do believe there are a few more things they can do to get the best possible results. Target should get a bit more involved within social media. Possibly by creating a presence on a few more social media sites.